Fading Feelings officially launched in April 2019 and has since established itself as a high-quality skate brand with the iconic ‘Paper Bag Mask’ logo.

Prior to LAUNCH, in 2018, Fading Feelings began spreading their message globally, built around community, mental-health awareness, and contemporary art.


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What does it mean to wear a mask?

Our mask is our fake smile, our front, our alter-ego.

We wear it when we want to hide our emotions from the world for a while.


About 1 in 5 American adults have a mental illness and 60% of these adults do not receive psychiatric care.

The stigma surrounding mental illness is a main barrier stopping people from seeking the help they need.


Let’s stand for something together.

Paper Bag Mask.