Fading Feelings officially launched in April 2019 and has since established itself as a high-quality skate brand with the iconic ‘Paper Bag Mask’ logo.
Prior to LAUNCH, in 2018, Fading Feelings began spreading their message globally, built around community, mental-health awareness, and contemporary art.
What does it mean to wear a mask?
Our mask is our fake smile, our front, our alter-ego.
We wear it when we want to hide our emotions from the world for a while.
About 1 in 5 American adults have a mental illness and 60% of these adults do not receive psychiatric care.
The stigma surrounding mental illness is a main barrier stopping people from seeking the help they need.